Valuable insights on business growth

Customer Segmentation Dashboard tells the story of product sales and profit about regional customers. Analytical users studying business growth across regions and profit distribution among customers can use it to acquire valuable insights. They get access to detailed information via the appropriate Visualizations and information hierarchy. Key highlights of this Dashboard include – Region-wise money flow and the customers’ product-specific turnover with respect to time. 

Challenges  

Some of major challenges faced by client were :

• Our Client with offices spread across various geographies was facing predicaments in identifying the most approachable and valuable customers in the industry 
• As a result, the client wanted to leverage superior customer segmentation strategies to gain a deeper understanding of their clients, buying preferences, and value perceptions 
•  This would help the client gain a superior competitive advantage over their competitors and accordingly tailor customer offerings 

Solution  

Solution provided by InfoCepts helped Customer overcome above challenges. 

• The comprehensive analysis of the obtained information helped the client to segment customers into smaller groups and gain an in-depth understanding of their behavior patterns
• The client was also able to identify the buying behavior and discover the unmet need of the customers
• Customer segmentation further helped the client devise better pricing strategies and marketing campaigns to reach out to the ideal target audience