Pharma Sales Enablement App

This Pharma Enablement App is used to integrate the Patient information, analytics and sales from multiple systems all in one place. These Dashboards provide the following information

• Offline and Connected access for a Sales Professional on the go​
• Alerts for upcoming appointments sent as mails/ messages​
• Login Screen for authentication and authorisation with integration with company staff directory​
• Multiple tabs with horizontal swipe gestures to group related information – Summary, Performance, Physician and so on​
• Summary tab shows performance KPIs at a glance, top-performing products, call activity, trends, top Physicians and current quarter pay-outs​
• Selectors to filter data according to Geography, Markets and Business Units​
• Actual vs Target performance comparison for each category

Challenges 

• No Insights on Sales Performance of the products and Details of the competitor in Markets
• Unable to Market Volume and Geographical share
• Unable to track the Sales Team Activity

Solution

Our solution enabled the following capabilities to address customer challenges:

• Summary data shows the total prescription volume, geographical share also a view of the top five products that are providing contribution to the market.
• Real time  KPIs to track call activity which shows us how the sales team activity is impacting actual product performance
• Capability to view the top 5 contributing physicians and show us their speciality volume and contribution.
• Ability to view the incentive compensation goal and how for each product the actual total prescription volume matches the set targets.