Data driver marketing initiative to boost consumer confidence during COVID-19 for Trippe Cabs

Trippe Cabs offers fleet management services to a diverse set of audiences from the local public, businesses to Hospitals and Hotels as their mobility solutions partner. In the wake of COVID-19 with most businesses and hotels closed, Trippe Cabs’ revenue dropped significantly. InfoCepts prepared an action plan in order to highlight the measures being taken by Trippe Cabs to provide users a safe experience. Our Solution offers people to contribute to Trippe Cabs’ public domain COVID-19 effort in collaboration with the MTA and the CDC of the United States in NYC.

Challenges

• Disparate data sources made it difficult to create a one-stop solution framework
• The marketing team needed a data-driven ad campaign that will boost consumer confidence
• The marketing team needed an intuitive story that highlights the efforts taken by Trippe Cabs
• The team needed to show a decision support system to an interactor calling them to action and build a compelling narrative driving them to register with Trippe Cabs

Solution

Our solution enabled the following capabilities to address customer challenges :

• Interactive and seamless story interface that acts as a boost for consumer confidence in Trippe Cabs as a service provider
• Build a data-driven narrative to improve the public image of Trippe Cabs driving in more traffic and boosting consumer confidence in the service
• Prepared a public interest showcase for highlighting Trippe cabs effort towards, COVID 19 relief & response system
• Performance evaluation of paratransit services is made easy and accessible to the public
• Improved brand image and customer retention rate