Increasing subscribers with video streaming analytics

The Entertainment and Media Industry play an important role in our lives, but how do the providers ensure we get the relevant content to entertain us. To answer this, we created a dossier which provides analysis across Business, Content and Competitors for the Brand Kasper Video Streaming. Key Insights in this dossier helps the Stakeholders to increase their Users and Subscribers and thus increase Revenue.

Challenges

• The most critical challenge was appropriate and accurate data as we had to finalize the KPI’s and had to go through various sites and media-based information to finalize the data
• When it comes to Excel, it was difficult to maintain data as it came from various data sources
• Designing and arranging the information was a bit challenging due to limited Scope and availability

Solution

Our solution enabled the following capabilities to address customer challenges :

• Ability to conduct Brand analysis across geographies leading to an awareness of where the Brand is performing the Best Vs Worst. This can help make important decisions of increasing/decreasing Brand Marketing in specific countries, helping efficient cost utilization
• Data Visualizations to analyze Genres by Content, Viewership and Rating thus helping in making key decisions to invest in popular Genres to increase revenue
• Showcasing Subscriber trend in age groups, Investment on content acquisition and retention rate which helps in verifying accurate share investment and provides overall customer behavior insights