Managing Marketing Managers

Marketing Performance analysis provides an at-a-glance summary of the Sales manager’s performance which helps both the team and the individual a single source of truth. It provides a high-level view of all the key KPIs on the sales performance of a Marketing manager. These KPIs help the marketing team and the salesperson to take decisions on the strong and weak pointers depending upon Leads, Leads Conversion Rates, Revenue, and Market Size. Each lead, visits and the conversion helps the team to make decisions for their specific regions. The analysis helps categorize deals based on different opportunities like Customer and Product Surveys, Campaigns, etc. and the profit or revenue earned by them.

Challenges

• The marketing team finds it difficult to track the performance of marketing managers across different regions and have a holistic view of leads and conversions
• Unaware about different competitors in the market and unable to compare performance
• Delayed decisions tend to reduce the conversion rates of leads to deals
• Absence of a sophisticated view of Sale, Leads, conversions, deals, opportunities, revenue, etc
• The inability to focus on weak pointers/leads to improve the conversion value

Solution

Our Marketing Dashboards focused on Sales performance KPIs and Leads to Deals conversion KPIs :

• Managers Sales performance to gauge performance of individual Marketing manager in respective region
• Leads and its conversion into Deals from different sources such as Campaigns, Partners, Trade shows, Websites, etc
• Leads to Deals conversion analysis to understands how many leads got converted into successful deals
• Analyzing moves of market leaders alongside the moves of other competitors
• The breakup of Revenue across different time series
• Analysis across Deal size across different competitors and opportunities
• Opportunities and Prospect deals