Boon for media and bane for world

As the coronavirus outbreak continues, more and more communities, industries, and businesses are feeling its effects. Staying informed at this time is crucial. Lockdown in many countries has resulted in people consuming unprecedented levels of Media to keep them entertained, but is Media benefiting from this? Or the Media companies are also struggling like other companies due to this pandemic? In this Case study, we explore consumers’ media consumption habits during the outbreak of coronavirus. We dig deeper into what type of media, people are consuming more (and plan to continue after the crisis ends), what sources of information they find most trustworthy generally and on social media, their willingness to pay for trustworthy information

Challenges

• The sudden surge in newspaper requirement, which has resulted in a high impact on revenue for printing agencies
• Why Radio TRP has been significantly reduced
• Finding new and effective mediums for advertisements
• Media companies faced the challenge where to invest while pandemic, to minimize the impact on Revenue

Solution

• There’s a strong appetite to pay for more media subscription
• Online media is spiking and its newer forms of media that have more staying power
• Predictive analysis for Entertainment & Media companies with respect to revenue and Lockdown so that they will get the insights where to invest and which area/field needs improvement
• Creating a huge opportunity for media companies to engage a captive audience