Covid-19 impact on media and entertainment industries

The continuing COVID-19 crisis is creating enormous uncertainty and change. This has raised many questions like “What the new world will look like?”. Even as the media and entertainment industry focus on responding to the change in consumer behavior due to pandemic repercussions, companies need to reassess their strategies to forge a stronger and more direct relationship with consumers to yield a better position for a stronger and more resilient future. Consumer behavior has changed more during the pandemic than in the last 5 years and the trends are not expected to go back to normal very soon. In our analysis, we have covered how the situation has impacted various media segments like Print, Gaming, OTT, TV,Films and so on in terms of a shift in consumption as per country and generation.

Challenges

• High Volume of data available, but in varied sources, data had to be collated from different sources
• Data is not openly available for analysis

Solution

Our solution enabled the following capabilities to address customer challenges :

• Interactive and seamless dashboard interface that can accelerate the decision-making process
• To help industries make informed decisions considering the change in trends
• To analyze and understand the impact on each generation across multiple media segments
• To analyze and understand the impact in different countries across multiple media segments and expected future trends
• To analyze the impact on revenue and rise/fall by percent
• To analyze the content roll-out and how much time it will take to recover the investments as per consumption