Covid-19 caused a tremendous reduction in customer traffic for most global retail businesses. With an uncertain industry outlook, stringent regulations, and decreasing retail sales, our client wanted to move to real-time sales reporting for improving its employee decisions, motivation, and in-store customer experience. While their BI systems produced about 10,000+ reports, they had low user adoption as users had to review multiple dashboards to get the insights they needed, and the insights were not real-time. To help improve its data-driven decision making capabilities and user experience, it sought to implement a future-ready solution to track real-time, store-level success.
Decreasing customer traffic
Low user adoption
Missed sales opportunities
Poor employee engagement
Operating in real-time 24×7 across all its company locations and stores, the Retail Health Index solution enables our client to identify and track KPIs vital for its financial health. Infocepts designed and developed a one-stop scorecard solution that provided the organization’s live pulse. Actionable insights from this scorecard were streamed live on 70+ TV screens for ease-of-use at multiple sites within its divisional offices and stores. Our application includes real-time and historical analysis cards for KPIs related to sales, purchases, traffic and user behavior. The scorecard provides insights like – actual vs. target sales comparisons, hourly and daily purchase trends, product or customer type analysis, and more. The unique gamification approach provides a live leader board and real-time notifications of top competing brands, stores, categories, and sales associates to track & improve performance. The solution empowers senior executives to broadcast live messages to their employees – for e.g. announce their appreciation for high-performing stores and associates in real time.
- Enabled corporate, divisional, and store teams to track KPIs in real-time, quickly recognize strategic opportunities, and ensure a data-driven culture. Our high-performance application offers a sub-second response time and is used by 1000+ employees spread across various teams and countries.
- Well received within its global operations, this innovative solution enriches users’ digital experience. With a constant eye on larger business goals and targets, the application helps drive employee motivation by celebrating even the smallest successes.
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