Rethink Retail Analytics with Real-Time Data

AvatarJuly 27, 2021

Using HoloLens 2 technology allows for real-time data analytics in retail stores

InfoCepts collaborated with Neumont College of Computer Science to implement Power BI reporting and functionality with Microsoft’s HoloLens 2, allowing users to not only see data on products but also see the product in the HoloLens world.

We interviewed the team behind the project to seek answers on the complex matter of using real-time data to make informed decisions in retail stores.

Q: What motivations do retail stores have to embrace mixed reality for analytics?

Analyzing data on products is time-consuming, unengaging, and inefficient. Retail store managers sit down at a desk and plan out the store without actually being able to see the store or products. They can see the analytics but the actual store layout, feel, and atmosphere is lost when they are distanced from it, making planning from an office that much more inefficient. Workers have to place on the products without much help other than paper layouts, making product placement difficult and time-consuming.

Q: How can a HoloLens 2 app help?

InfoCepts developed an application to streamline the process behind range planning, stocking, and to improve the overall understanding of the products on the retail floor. With the app, users can scan a QR code associated with any product to quickly gain access to the data and analytics filtered to that specific product. This allows the user to be more informed when it comes to decision-making. Additionally, users can view a 3D model of each product within the HoloLens environment, allowing the user to visualize the layout of the aisles in real-time.

HoloLens gives retailers easy access to data reports and models of their products while on the store floor, enhancing the relationship between the store managers, employees, and the products. Employees can view models to help find products they aren’t familiar with and real-time data reports help managers make decisions on product placement and orientation all while being able to see the physical layout with holograms projected from the HoloLens 2.


Want to learn more about InfoCepts?

InfoCepts is a data solutions firm that uses services to drive business outcomes with data and analytics. Through a solution-oriented approach, we guide the modernization efforts of our customers, enabling you to make truly ‘data-driven’ decisions so your users can make smarter decisions and businesses can achieve better outcomes.

To find out how InfoCepts can help you during your business intelligence migration and beyond, connect with one of our experts directly.

Find out more about Microsoft HoloLens 2:

HoloLens 2 offers the most comfortable and immersive mixed reality experience available enhanced by the reliability, security, and scalability of Azure.