InfoCepts builds a unified portal to access 200+ analytical insights across 30+ applications with data enrichment, planning, and simulation capabilities.
InfoCepts partnered with Nielsen, a global market research company, to develop a centralized enterprise analytics portal to enhance overall effectiveness of its analytics ecosystem and the consumption of insights.
Nielsen sells a unique offering that provides a comprehensive view of consumer through-measurement and analytics to its hundreds of global retailers and consumer packaged goods manufacturers. Its product delivers insights to 15K+ users to help them understand what’s happening in their market, why it happened, and—most importantly—what to do next.
Such insights were powered by both legacy and out-of-the-box reporting tools such as MicroStrategy, Tableau, custom applications, and data management apps. End users had to traverse multiple solutions that don’t look the same, produce similar output, and are often difficult to integrate with other insights.
Nielsen’s prior solution was inefficient and posed key challenges:
InfoCepts delivered a consolidated analytics portal that gives users direct access to information—regardless of system creation. Our solution provides end users with a personalized, unified experience—improving their visibility, engagement, and access to real-time information.
From the start, our team collaborated with a cross-functional team of senior Nielsen stakeholders to discover, plan, design, and deploy the portal-like analytics platform. We started with an assessment workshop to discover specific challenges, define the current vs. end state, identify capabilities, and agree on initial scope. Here are a few essential properties of the portal design:
The enterprise analytics portal provides these critical capabilities:
The Customer
Nielsen is a leading research firm operating in more than 100 countries. It helps companies make faster and better business decisions by providing end-to-end (E2E) insights as to what consumers watch, listen to, and buy. InfoCepts has more than a decade-old relationship with Nielsen.
Industry
Retail, CPG
Business Functions
Customer analytics, customer engagement
Solutions
Analytics Hub
Technologies
MicroStrategy, Netezza, AWS, Spark, ActionIQ, Amazon S3, Angular
Geography
US
Year of Deployment
2019
InfoCepts’ solution lets Nielsen offer a differentiated, unique offering to its clients. Our solution significantly benefits our client with:
Our solution offers a truly unified and great experience to Nielsen’s end clients. In only three months post-rollout, it has resulted in 50% higher engagement and interaction with data insights.
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