Enabling a Data-driven Culture and Reducing Reporting Efforts by 40 Person-hours per Month for a Leading Mass Media Company

Our customer, a leading mass media organization, was facing the challenge of justifying the ROI of their Analytics Center of Excellence(ACoE). Through a consulting engagement, we provided six different key reporting areas to quantify their work. It enabled them to adopt a data-driven approach to performance management. We also simplified their data collection process and provided a reporting and governance framework for project management activities.