Consolidating a Global Pharmaceutical Company’s Disparate CRM Data to Enable Advanced Analytics
Our client is a global pharmaceutical company that faced several business challenges due to disparate CRM systems. Their systems lacked capabilities necessary for advanced, ad-hoc and self-service analysis. They relied on Excel based data wrangling for generating insights. We developed an Oracle-based data mart to consolidate all CRM data and used MicroStrategy for providing advanced analytics effortlessly.
https://www.infocepts.com/wp-content/uploads/2018/10/consolidation_saleforcedata.jpg317730adminhttps://www.infocepts.com/wp-content/themes/enfold/images/white_logo.svgadmin2018-10-09 08:52:012018-10-09 08:52:01Consolidating a Global Pharmaceutical Company’s Disparate CRM Data to Enable Advanced Analytics