Consolidating a Global Pharmaceutical Company’s Disparate CRM Data to Enable Advanced Analytics

Our client is a global pharmaceutical company that faced several business challenges due to disparate CRM systems. Their systems lacked capabilities necessary for advanced, ad-hoc and self-service analysis. They relied on Excel based data wrangling for generating insights. We developed an Oracle-based data mart to consolidate all CRM data and used MicroStrategy for providing advanced analytics effortlessly.