Improve audience reach & revenue with customer data platform
The Challenge
Our client connects buyers and sellers in various markets, helping them to discover products, gather latest trends and grow through network of events and content. COVID-19 pandemic significantly affected its business-to-business (B2B) engagements and created new demand to do business digitally through virtual and hybrid events.
With their existing systems, audiences found it difficult to find products and content across digital as well as traditional channels. Our client wanted to create engaging experiences for both in-person and remote audiences while managing complexity, costs, and risk associated with the integration of different platforms to support these events. They also wanted a unified view of all audiences, their behaviour and preferences to enable better engagements for business growth.
The Solution
Infocepts partnered with the client to build a green field unified customer data platform to collate, curate and manage all their audience data, B2B products, and other relevant events data. A cross-functional hub & spoke team, consisting of core roadmap team and agile execution squads was set up to deliver the desired business outcomes.
Our team designed and developed the modern data platform using framework based cross-channel data ingestion, automated approach towards data quality, and event-driven data flows. The data platform was built using data mesh principles to manage each data domain as an independent service. For product domain, we empowered users with open-source data catalog to discover product profiles and rolled out open API’s for recommendation and product listing.
The Outcome
- Enhanced audience experiences through improved matchmaking of buyers and sellers with personalized product search and recommendations
- 30% faster time to market when newer products were introduced & reduced time to market for new divisions and services
- On-demand experiences in virtual & content-led live events resulted in more event participation thus improving revenues
- Expansion to international markets became easier with well-organized research and digital content served through the portal backed by an all-inclusive data platform
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The customer data platform developed by Infocepts provided us with a 360-degree view of our audience, allowing us to understand their preferences, behaviors, and interests. These insights enabled us to tailor our content recommendations to each individual, resulting in a highly personalized user experience.
Head – Customer Experiences
Leading Publishing and Exhibitions Company
About the Client
Our client is a leading UK-based publishing, exhibitions, and events company that connects people with research and a range of content-led products and services, helping businesses and professionals gain knowledge. It works mainly in the academic and business-to-business markets supporting institutions, businesses, and professionals worldwide.
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