As competition increases and business dynamics evolve, data-driven decision making is becoming imperative to be successful. Self-service analytics—empowering business users with the right insights and at the right time—has become a top priority for business functions and analytics teams alike.

As the sheer volume of data continues to grow, enterprises have shifted focus to self-service analytics, although many have done it successfully. Incorrect approaches, coupled with the lack of a comprehensive strategy, have led to more failures than successful self-service analytics journeys.