Entries by Tejesh Muni

Why Every Point Solution You’ve Bought Is Making Your Revenue Problem Worse

In the last five years, the average major publisher has bought somewhere between six and twelve separate technology solutions for their ad sales operation. A CRM. A yield management tool. A measurement vendor. A second measurement vendor. A clean room platform. An audience data activation layer. Something called an “AI-powered insights platform” that nobody’s sure […]

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The $40 Million Revenue Leak Most Publishers Don’t Know They Have

There’s a number I’ve given to a lot of ad sales leaders over the years, and it almost always produces the same reaction: a pause, then a quiet “tell me more.” Here it is: for a publisher doing $2 billion in annual advertising revenue, a 2% yield improvement is worth $40 million. Not $40 million […]

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