Interactive Geospatial Application Monitors Retail Operations
An InfoCepts solution helps optimize rental operations for an airport group—fostering a culture of data-driven decision-making, financial prudence, and impactful passenger experience
An InfoCepts solution helps optimize rental operations for an airport group—fostering a culture of data-driven decision-making, financial prudence, and impactful passenger experience
Providing an annual cost savings of more than 45%, InfoCepts created a secure, robust, scalable app for a leading airport group. Automated insights for outlet space, leasing, and sales management achieve productivity and efficiency gains while negating revenue leakage in rental lease management.
Monetizing passenger traffic is a significant revenue source for our customer. It seeks to ensure that retail outlets match the latest market trends throughout each year. Given its fast-paced environment, management sought to improve the handling of lease renewals and associated retailer promotions.
Our client depended on manual reporting processes, lacked data security, and didn’t use a centralized analytics platform. This resulted in delays and inaccuracies in its rental, lease, and sales management. Inefficiencies in renting retail spaces to the right retailers led to significant losses, missed revenue opportunities, empty spaces, and ultimately a drop in travelers’ retail experience.
InfoCepts created a geospatial business app that provides actionable insights on overall retail space management. It addresses their challenges of timely rental lease management while opening up opportunities to improve its profit margin.
The app enables users to check on outlet performance and see KPIs, such as gross sales, trade revenue management (TRM), and average revenues for prior periods. Users can click any outlet name to analyze details—including contract end date, outlet and tenant history, and even tenancy agreement details.
Airport management can assess appropriate tenants to enhance the traveler experience, increase revenue margins, and manage lease renewals with an easy-to-use user interface.
Grasping the full potential of the InfoCepts solution, our customer quickly extended its new business app to its wider retail operations so as to better manage overall passenger traffic and retail analytics.
The Customer
Having an annual revenue of over $2.2B, the leading airport group handles passenger traffic at one of the world’s largest and busiest airports. Annually it experiences over $11.5M passenger movements over 70,000 square meters of retail space.
Industry
Airport Operations
Business Functions
Reporting & Analytics
Solutions
Build Augmented Business Apps
Technologies
MicroStrategy, Netezza, JavaScript, ASP.Net and JAVA
Geography
APAC
Year of Deployment
2019
InfoCepts provided the best technical solution among the other vendors. It has significantly reduced our manual efforts for sharing map-based reports to management. We really appreciate the value-add services InfoCepts provided to enhance our tenant commercial analytics solution. It has helped us identify under performing tenants with respect to sales and rental margins and quickly take appropriate actions.”
The leading airport group’s business app provides the following benefits:
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