We are Gold Sponsors at
World 2020

February 4th-6th | Universal Orlando Resort

Schedule a Meeting with the Team

It’s time to gear up for MicroStrategy World 2020 – your gateway to the cutting-edge world of analytics and mobility.
This is your opportunity to interact and share ideas with world-renowned experts in MicroStrategy.
Come and join more than 200 companies to see what lies in the future of enterprise intelligence.


InfoCepts: Increase User Adoption with Next-Gen Analytics

Thursday, February 6, 2020 | 11:30 AM – 12:15 PM

Timely presentation of data and insights to business leaders doesn’t guarantee action.

In a busy world inundated with data, business leaders find it hard to retain valuable insights and make smart, informed decisions. Data storytelling, AI, and next-gen insights can bring your data to life. Join us to learn how next-gen analytics transforms analytics processes to bridge the gap between BI and AI. This session will cover:

  • How to enrich self-service analytics with chatbots and embedded AI
  • How to complement dossiers with natural language to unlock insights within datasets
  • How to empower users with a voice-based search using NLQ to derive actionable insights”


Len O’Toole

Globally recognized MicroStrategy thought-leader
InfoCepts Head of Innovation

Supporting 250+ MicroStrategy customers
including the following organizations…

PetSmart: Enabling Self-Service with Complex
Data Prep

Wednesday, February 5, 2020 | 3:00 PM – 3:45 PM

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Third-party Market Basket reporting was expensive, and PetSmart couldn’t control the definitions of critical metrics and measurements. Their legacy tool had many features that made it difficult to navigate, and the data prep process could take over 24 hours. MicroStrategy helped bring Market Basket reporting in-house. Now, Petsmart doesn’t need third-party licenses and can customize their metric definitions. Only necessary features are included in the new tool’s intuitive interface, and users are automatically notified when data prep is complete with Distribution Services. Attend this session to learn:

  • How to use Report Services documents with Transaction Services to create custom groups
  • How to enable interactive self-service with feature-rich dashboards in Dossier
  • How to send notifications using Distribution Services’ Burst feature for a seamless user experience

Vertex Pharmaceuticals: Integrating MicroStrategy 2019
and AWS Cloud to Drive Business Growth

Wednesday, February 5, 2020 | 3:00 PM – 3:45 PM

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The Commercial Sales and Medical Field teams at Vertex are empowered with insightful MicroStrategy analytics applications. Users have analytics at their fingertips via iPad, iPhone, and web and use it to efficiently interact with different types of customers like prescribers, payers, pharmacies, and patients. These applications have expanded into other business groups. The Patient Services team relies on analytics for their day-to-day operations. Marketing is now able to gauge the impact of digital content and field operations with a multi-channel analytics view. By taking advantage of new cloud architecture and the latest analytics on the MicroStrategy 2019 platform, Vertex teams are able to make insightful, faster and data-backed decisions. This presentation will detail:

  • How Vertex kick-started their cloud journey (migrating from on-premise architecture to AWS Cloud)
  • How to cater to a wide array of business requirements by tapping into the latest features of MicroStrategy 2019 (Dossiers, Embedded Analytics, MSTRIO, Google Analytics, Marketo, SalesForce, Tableau Data Connectors)
  • How Vertex encourages analytics adoption across the enterprise

Talen Energy: Technology Solutions for
Legacy Systems

Wednesday, February 5, 2020 | 5:15 PM – 6:00 PM

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Talen Energy is one of the largest privately owned independent power producers in the United States. The company lacked standardization in their data analysis and relied on a manual process for logging OSHA-required safety events and information for its generation plants. Half of their identified KPI data didn’t exist in a centralized data warehouse, and incomplete data collection required monthly cleanup efforts. With the switch to MicroStrategy and support from technology partner InfoCepts, Talen now uses Transaction Services, alerts, Dossier, HyperIntelligence Cards, and a mobile app for a seamless, user-friendly experience that provides clearer, easier access to operational information. Attend this session to learn:

  • How anyone can create visualizations in Dossier with pre-defined values
  • How to use real-time updates to dashboards and dossiers and incident alerting capabilities for better safety measures
  • The benefits of having a single version of the truth via data warehousing

NBCUniversal: Enabling In-Depth Client Insights with Transformational Mobility

Wednesday, February 6, 2020 | 8:30 AM – 9:15 AM

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NBCUniversal (NBCU) is not just a media giant—it’s also a technology leader. As an Intelligent Enterprise, it relies on multiple data sources to optimize internal planning tools, external ad viewership, sales, inventory, CRM, and more. NBCU relies on MicroStrategy’s federated analytics capabilities to ingest 11 datasets from Oracle, Teradata, Salesforce, and more to create a “Client Snapshot.” This dashboard, available via Web, Mobile, Alexa, and an integrated portal, empowers users to find the answers they require without needing to navigate multiple systems. With hundreds of users accessing the dashboard 5,000+ times to date, NBCU has already estimated a time-savings of 10K+ man-hours. Users can now take a health check on every client project, analyze spending patterns, and track other related client deals. Attend this session to learn how NBCU:

  • Ensures a single version of the truth across the enterprise
  • Leverages MicroStrategy SDK to customize a solution
  • Embeds intelligence into existing tools and applications

Schedule a meeting
with our team at
MicroStrategy World 2020


  • Guide to Becoming a Data Storyteller
  • Download
  • Data Storytelling with Design Thinking Methodology
  • Download

About InfoCepts

Recognized by Gartner amongst the Top 50 Data & Analytics Services firms globally, InfoCepts is focused on automation,
acceleration, and scaling our customers’ use of data to drive better decisions. Operating with the scale of a global consulting
firm and the expertise of a niche partner, InfoCepts provides end-to-end data & analytics support for 250+ MicroStrategy
customers worldwide.

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