Developing a Standard and Scalable Marketing Platform for a Digital Marketing Agency
Our customer is a leading Digital marketing agency. We worked with them to build a high performing digital marketing platform that is used by their customers to manage their digital marketing programs. This highly scalable software suite enables companies to become very effective in their digital marketing initiatives by providing the means to analyze (in real-time), terabytes of web and customer data and the means to micro-target customers with highly specific one-to-one messages. Designed for self-service, durability and scalability, the architecture minimizes the need for technical support while providing robust analytics and data visualization.