The Media industry is at an inflection point. Advertising spends on digital media overtook advertising spends on traditional media in 2017. The consumption of content on digital media is also likely to overtake traditional mediums like TV and print. The industry is undergoing a digital transformation. With this transformation, enormous data about online consumer behavior gets generated daily. Vast amounts of actionable insights can be unearthed from this data. Media companies that want to maintain a competitive edge can use analytics to understand consumption patterns better and develop effective advertising strategies.
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Global Mass Media and Entertainment Company